Make it something that people will want to wear, and give them an incentive to wear it around the trade show. Create free mobile advertisingĬonsider giving away a free item of clothing. For example, your people could give ‘prize doubloons’ away, encouraging people to claim their prize form the giant, six-foot parrot positioned at the front of your trade booth. You could combine this with your themed costumes. One that gets people talking and acts as a focal point. It’s great to have a gimmick at your booth. Get your people to dress in full pirate regalia, challenging passers-by to ‘walk the plank’ to your booth. For example, let’s say you develop and sell board games and your latest product is an interactive family game based on Caribbean pirates. Especially if you have a new product to sell, themed outfits act like an advert for both company and product. It’s a great way of extending the reach of your booth.Īnother great way of creating a buzz around your booth is to dress your people in clothes that match a product. Some of your people could be prospecting a few meters away, and immediately be associated with your booth. Uniforms and themed dressĪ corporate uniform matching your booth color scheme will give your booth and personnel a readily recognizable look. Here are five more ways in which you can get your trade show booth noticed, even at the most crowded expo. All that is needed is a little creativity, well-trained staff, and an innovative approach.įor example, you can really make your trade booth stand out when you use pipe and drape tricks including matching corporate colors, images, and imaginative lighting. Even the newest company can compete with the big boys. The key to success is to come up with a few trade show booth ideas that will really make sure that you stand out from the crowd. They can also be incredibly fun, and exceptionally rewarding.
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